Our little story

 Tup Tup Baby was born out of love and a mom’s determination to make life easier. Our founder, Aparajitha Balamurukan, faced the everyday struggles of dressing her little one and knew there had to be a simpler way. After nearly a year of research, trials, and testing, she created India’s first smart magnetic snap clothing line, designed to take the stress out of dressing.

Crafted from silky-soft bamboo fabric, every Tup Tup Baby piece is gentle on delicate skin while making changes quick, easy, and fuss-free. She believes that every baby deserves the very best and every mom deserves ease, not struggle. With Tup Tup Baby, she hopes to be a helping hand in every mom’s journey, making dressing your little one a moment of joy, not a challenge.